For every contemporary art, there’s always a touch of coventional art design. For example Pablo Picasso made his first cubist paintings based on Cézanne’s idea that all depiction of nature can be reduced to three solids, the cube, sphere and cone.
In the examples given, we can see how pop art and abstract expressionism used in the modern book design.
Pop art is actually an extension and repudiation of Dadaism.
While pop art and Dadaism explored some of the same subjects, pop art replaced the destructive, satirical, and anarchic impulses of the Dada movement with detached affirmation of the artifacts of mass culture.
The logo will probably catch the attention of many because firstly, it is a rather simple design making it easier for people to recognize and at first look; the viewers are able to focus on the main symbol which is the Olympic Rings. Also, it’s a unique shape. The number “12” below “20” instead of placing them side by side. Due to its simplicity, many would find it easy to remember the logo.
People tend to forget those logos whose characteristics are tough to recollect or narrate. However for the case of the 2012 Olympics Logo, it is different. With little characters and easy to remember figures, people especially youths will find it easier to recollect or narrate. The great contrast between the colours and texts helps to grab the attention of the viewer easily. Especially if one were to pass by the logo very briefly and quickly, one may have a higher chance of remember what are the words and symbols on the logo. Why? There’s only “LONDON” and the Olympic Rings on the logo itself.
My take on the logo
It’s eye-catching, edgy, unique (since the 2012 is not written as “2012” but instead written as 20 12), the bright and vibrant colours makes the logo attractive. As the colours are vibrant and bright, it would be visible from afar and rather outstanding especially if it were to be placed on billboards and banners. Making it successful in spreading the awareness about the “on-going” Olympics.
What else do I know about it?
There are two London 2012 logos. One is for the bidding process. It was created by Kino Design. The second logo was designed by Wolff Olins and it is for the logo for the Olympics Games itself. This will be the first time that the same essential logo is to be used for both the Olympic and Paralympic games. London 2012 has stated that the new logo is aimed at reaching young people.